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Accelerate your digital transformation

Discover the power of fractional Chief Marketing Officer (CMO) services for your community bank or credit union.

  • Scale growth and revenue
  • Reduce overhead and expenses
  • Increase customer retention and satisfaction

Leadership and expertise to enable your digital transformation

Serving smaller financial institutions

We develop right-sized marketing strategies and solutions to your biggest challenges

Flexible leadership model

Our fractional Chief Marketing Officer service provides marketing leadership with a thorough understanding of technology and its impact to your business

Realize potential of digital

Avoid costly false starts by partnering with an experienced team using best practices and proven frameworks

Digital is the great equalizer

A sound digital strategy can enable even the smallest of institutions to provide a differentiated experience that will exceed customer expectations.

Rokture's fractional model eliminates guesswork by providing an on-demand expert to guide you through your digital transformation journey.

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What is a Fractional CMO?

Imagine having your own part-time executive to lead your marketing team and be responsible for all your marketing goals.

That’s what a Fractional CMO does!

A great Fractional CMO starts by aligning with your goals and crafting a comprehensive marketing roadmap to make them a reality. This leader also ensures your team is motivated and inspired. They even implement systems and processes to turn your marketing department into a reliable asset for your company.

We do all this and more for community banks and credit unions. Let’s discuss your goals and drive your business to success.

Let's work together

Fractional Chief Marketing Officer

Development of a comprehensive marketing strategy with prioritized campaigns, digital roadmap, and KPI dashboard. We’ll work with your team daily to execute the developed strategy.

Half-day consult

An in-person or remote 4-hour session where we’ll outline the customer journey and determine essential next steps to achieve your marketing goals and objectives.

Ongoing advisor

Check-ins every other week helping to ensure your team will stay on track and campaigns are continually refined based on captured analytics. 

“Why I care about elevating your marketing presence”

I know it can be frustrating for a community bank or credit union to feel at a disadvantage compared to larger financial institutions. Thankfully digital has leveled the playing field and smaller financial services companies can finally compete on their own merits.

I’m Fernando Pena, Lead Expert here at Rokture. I have over 25 years of experience leading digital transformations and executing marketing initiatives using a combination of comprehensive strategies, proven frameworks, and an ability to develop creative solutions that don’t require huge amounts of resources.

I’m a firm believer in the idea that a smaller institution can provide exactly what the market demands and can easily exceed customer expectations with the right strategies in place. 

Let’s discuss how we can partner together to achieve all of your marketing goals and objectives!

We've worked with

Download Our Case Study

Learn how digital transformation helped a bank achieve their growth goals. See how our expertise enabled them to discover their true potential!


What does a fractional CMO do?


Develop marketing strategy closely aligned with organizational goals and objectives


Hire and lead marketing resources to execute strategy

Buyer Journey

Outline buyer journey including not only digital but all potential touchpoints

Digital Roadmap

Work across business units to develop technology roadmap


Optimize messaging, positioning, and branding

Reporting and Analytics

Manage KPIs and develop reports to track and refine tactics. 

But why?

How to Know if You Need a Fractional CMO

  • You are busy executing marketing campaigns instead of leading entire business as CEO
  • You’re uncertain what marketing initiatives to consider next
  • You don’t have your customer journey mapped out or actionable KPIs identified
  • You understand digital’s benefits but aren’t sure where to begin your transformation efforts

Get the digital marketing expertise you need to transform and grow your business

Delegate your marketing initiatives to an expert to save time and realize a greater return on your marketing investments.
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