Accelerate your digital transformation
Discover the power of fractional Chief Marketing Officer (CMO) services for your community bank or credit union.
- Scale growth and revenue
- Reduce overhead and expenses
- Increase customer retention and satisfaction
Leadership and expertise to enable your digital transformation
Serving smaller financial institutions
Flexible leadership model
Realize potential of digital
Digital is the great equalizer
A sound digital strategy can enable even the smallest of institutions to provide a differentiated experience that will exceed customer expectations.
Rokture's fractional model eliminates guesswork by providing an on-demand expert to guide you through your digital transformation journey.
What is a Fractional CMO?
Imagine having your own part-time executive to lead your marketing team and be responsible for all your marketing goals.
That’s what a Fractional CMO does!
A great Fractional CMO starts by aligning with your goals and crafting a comprehensive marketing roadmap to make them a reality. This leader also ensures your team is motivated and inspired. They even implement systems and processes to turn your marketing department into a reliable asset for your company.
We do all this and more for community banks and credit unions. Let’s discuss your goals and drive your business to success.
Let's work together
Fractional Chief Marketing Officer
Development of a comprehensive marketing strategy with prioritized campaigns, digital roadmap, and KPI dashboard. We’ll work with your team daily to execute the developed strategy.
Half-day consult
An in-person or remote 4-hour session where we’ll outline the customer journey and determine essential next steps to achieve your marketing goals and objectives.
Ongoing advisor
Check-ins every other week helping to ensure your team will stay on track and campaigns are continually refined based on captured analytics.
“Why I care about elevating your marketing presence”
I know it can be frustrating for a community bank or credit union to feel at a disadvantage compared to larger financial institutions. Thankfully digital has leveled the playing field and smaller financial services companies can finally compete on their own merits.
I’m Fernando Pena, Lead Expert here at Rokture. I have over 25 years of experience leading digital transformations and executing marketing initiatives using a combination of comprehensive strategies, proven frameworks, and an ability to develop creative solutions that don’t require huge amounts of resources.
I’m a firm believer in the idea that a smaller institution can provide exactly what the market demands and can easily exceed customer expectations with the right strategies in place.
Let’s discuss how we can partner together to achieve all of your marketing goals and objectives!
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Download Our Case Study
Learn how digital transformation helped a bank achieve their growth goals. See how our expertise enabled them to discover their true potential!
What does a fractional CMO do?
Strategy
Develop marketing strategy closely aligned with organizational goals and objectives
Leadership
Hire and lead marketing resources to execute strategy
Buyer Journey
Outline buyer journey including not only digital but all potential touchpoints
Digital Roadmap
Work across business units to develop technology roadmap
Creative
Optimize messaging, positioning, and branding
Reporting and Analytics
Manage KPIs and develop reports to track and refine tactics.
But why?
How to Know if You Need a Fractional CMO
- You are busy executing marketing campaigns instead of leading entire business as CEO
- You’re uncertain what marketing initiatives to consider next
- You don’t have your customer journey mapped out or actionable KPIs identified
- You understand digital’s benefits but aren’t sure where to begin your transformation efforts
