Episode 9 – Technology Not Necessary
Video Transcript Rokture Ramblings – Episode 9 – Technology Not Really Needed Hello everyone, and welcome to Rokture Ramblings, where I discuss…
Episode 8 – Trust the Cloud
Video Transcript Rokture Ramblings – Episode 8 – Trust the Cloud Hello everyone and welcome to Rokture Ramblings where I discuss topics…
Episode 7 – Control Groups and Testing
Video Transcript Rokture Ramblings – Episode 7 – Control Groups and Testing Hello everyone, and welcome to Rokture Ramblings, where I discuss…
Episode 6 – Personalization
Video Transcript Rokture Ramblings – Episode 6 – What Can Personalization Do For You? Hello everyone, and welcome to Rockshore Ramblings, where…
Smart Marketing When Budgets Get Tight
When economic uncertainty looms, most businesses reach for the marketing budget scissors. We’ve seen this pattern repeatedly, and it’s one of the costliest mistakes small businesses make. The…
Beyond Data: The Art of Strategic Customer Listening
Technology has transformed how businesses gather customer feedback. For smaller institutions, this shift levels the playing field in ways we’ve never seen before. In my 25+ years in marketing, I’ve…
Why Gen Z Trusts TikTok Over Financial Experts
When I learned that 70% of Gen Z is influenced by financial trends they discover online compared to only 27% of Gen X, I wasn’t surprised. The newer generation has grown up with social media as their…
Banking Giants Reshape Small Business Opportunities
I’ve watched the Capital One-Discover merger with growing concern. Two major financial players consolidating means fewer choices for consumers and small businesses alike. This $35 billion deal…
From Keywords to Conversations: The AEO Revolution
The website click is dying. For decades, marketing success meant ranking high on Google, getting clicks, and controlling what happens next. That world is vanishing before our eyes. I’ve watched this…
Banking’s Digital Transformation: Beyond Branch Closures
TD Bank’s recent announcement to close 38 branches across 10 states reveals something most banking executives won’t admit publicly: maintaining physical branches has become an inefficient use of…
Leveraging Owned Media Assets for Growth Without Big Spending
A lot of businesses have a wealth of information sitting unused. Unfortunately, it’s often in formats that aren’t digestible from their prospect or client perspective. With today’s short attention…
The Marketing ROI Mirage
Numbers can fool you. They look solid but hide the truth. After 25+ years in marketing, I’ve watched countless businesses chase phantom ROI figures that lead them straight into the desert. The most…