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Rokture Ramblings

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Fernando Pena explores the future of branches vs. digital banking in Episode 15

Rokture RamblingsJune 3, 2025

Episode 15 – Branches and Digital

Fernando Pena discusses email campaign best practices for financial marketers

Rokture RamblingsJune 3, 2025

Episode 14 – Email campaigns

Fernando Pena discusses the impact of financial education on community banks and credit unions

Rokture RamblingsJune 3, 2025

Episode 13 – Is Financial Education Worth It

Fernando Pena explains how financial institutions can differentiate in a crowded market

Rokture RamblingsJune 3, 2025

Episode 12 – Differentiation

$Fernando Pena explains how fractional executives drive growth in financial institutions$

Rokture RamblingsJune 3, 2025

Episode 11 – Help is on the Way

Fernando Pena explains why marketing alone won’t fix organizational challenges in financial institutions

Rokture RamblingsJune 3, 2025

Episode 10 – Marketing is NOT the Golden Ticket

Fernando Pena explains why strategy should guide technology decisions in financial institutions

Rokture RamblingsJune 2, 2025

Episode 9 – Technology Not Necessary

Fernando Pena explains how financial institutions can safely use cloud computing to improve marketing and operations

Rokture RamblingsJune 2, 2025

Episode 8 – Trust the Cloud

Fernando Pena explains how financial institutions can use control groups and testing to optimize digital marketing strategies

Rokture RamblingsJune 2, 2025

Episode 7 – Control Groups and Testing

Fernando Pena discussing how personalization enhances financial services marketing and digital customer experiences

Rokture RamblingsJune 2, 2025

Episode 6 – Personalization

Frustrated digital marketer navigating privacy laws and cookieless tracking challenges

Rokture RamblingsMay 28, 2024

Episode 5 – Cookieless and Privacy

Frustrated financial marketing team reviewing underperforming digital campaign results

Rokture RamblingsMay 28, 2024

Episode 4 – Digital Does Not Work For Us!