Rokture Ramblings

Fernando Pena explains why strategy should guide technology decisions in financial institutions

Episode 9 – Technology Not Necessary

June 2, 2025

Video Transcript Rokture Ramblings – Episode 9 – Technology Not Really Needed Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital

Fernando Pena explains how financial institutions can safely use cloud computing to improve marketing and operations

Episode 8 – Trust the Cloud

June 2, 2025

Video Transcript Rokture Ramblings – Episode 8 – Trust the Cloud Hello everyone and welcome to Rokture Ramblings where I discuss topics around digital marketing,

Fernando Pena explains how financial institutions can use control groups and testing to optimize digital marketing strategies

Episode 7 – Control Groups and Testing

June 2, 2025

Video Transcript Rokture Ramblings – Episode 7 – Control Groups and Testing Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital

Fernando Pena discussing how personalization enhances financial services marketing and digital customer experiences

Episode 6 – Personalization

June 2, 2025

Video Transcript Rokture Ramblings – Episode 6 – What Can Personalization Do For You? Hello everyone, and welcome to Rockshore Ramblings, where I discuss topics

Frustrated digital marketer navigating privacy laws and cookieless tracking challenges

Episode 5 – Cookieless and Privacy

May 28, 2024

Video Transcript Rokture Ramblings – Episode 5 – Cookieless and Privacy are Kiling Digital! Hello, everyone, and welcome to Rokture Ramblings, where I discuss digital

Frustrated financial marketing team reviewing underperforming digital campaign results

Episode 4 – Digital Does Not Work For Us!

May 28, 2024

Video Transcript Rokture Ramblings – Episode 4 – Digital Doesn’t Work For Us! Hello, everyone, and welcome to Rokture Ramblings, where I discuss topics around