Digital Growth Perspectives
Explore insights on digital growth, revenue strategy, customer experience, marketing, AI, and digital transformation for banks, credit unions, RIAs, trust companies, and specialty financial services organizations.
The Middle Market Trap and Why Financial Institutions Need to Stop Playing Both Sides
I’ve spent 26 years watching mid-size financial institutions make the same mistake over and over again.They see what the big banks are doing with technology. They watch fintechs move at lightning…
When Growth Metrics Mislead Advisory Firms
The first thing most advisory firms show me is their website traffic. Year-over-year growth in visitors. Webinar registrations. Form submissions. There is
Why Smart Financial Companies Stop Paying for Clicks
I realized something was fundamentally broken when I watched the algorithms change again.After 25+ years in marketing across banks, consulting companies, and advertising agencies, I’ve seen every…
Why Most Businesses Think Relationship Banking Isn’t For Them
I’ve spent 25+ years in financial services marketing, and I keep seeing the same problem. Businesses believe relationship banking is reserved for high-net-worth clients. They think it’s some…
Why Banking Apps Keep Getting Worse
I watched a room full of bank executives discover their app was broken.The designers had spent months perfecting the interface. Every button was positioned exactly where they wanted it. Every feature…
Rural Banks Found Their Unlikely Digital Savior
Rural banking is extremely fragmented. I’ve watched this fragmentation create a perfect storm. Small community banks can’t meet the digital expectations of their customers. They lack the resources…
Rokture Ramblings
Episode 9 – Technology Not Necessary
Video Transcript Rokture Ramblings – Episode 9 – Technology Not Really Needed Hello everyone, and welcome to Rokture Ramblings, where I discuss
Episode 8 – Trust the Cloud
Video Transcript Rokture Ramblings – Episode 8 – Trust the Cloud Hello everyone and welcome to Rokture Ramblings where I discuss topics
Episode 7 – Control Groups and Testing
Video Transcript Rokture Ramblings – Episode 7 – Control Groups and Testing Hello everyone, and welcome to Rokture Ramblings, where I discuss
Episode 6 – Personalization
Video Transcript Rokture Ramblings – Episode 6 – What Can Personalization Do For You? Hello everyone, and welcome to Rockshore Ramblings, where
Episode 5 – Cookieless and Privacy
Video Transcript Rokture Ramblings – Episode 5 – Cookieless and Privacy are Kiling Digital! Hello, everyone, and welcome to Rokture Ramblings, where
Episode 4 – Digital Does Not Work For Us!
Video Transcript Rokture Ramblings – Episode 4 – Digital Doesn’t Work For Us! Hello, everyone, and welcome to Rokture Ramblings, where I