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Business leader analyzing marketing performance data to uncover true ROI and optimize budget allocation

The Marketing ROI Mirage

Numbers can fool you. They look solid but hide the truth. After 25+ years in marketing, I’ve watched countless businesses chase phantom ROI figures that lead them straight into the…

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Business team reviewing flexible strategy plan to adapt to shifting market conditions and improve outcomes

The Strategic Misalignment Trap

Strategic alignment sounds perfect on paper. But I’ve encountered numerous scenarios where rigid adherence to strategy caused organizations to miss valuable opportunities. When companies become too…

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Financial marketing team blending AI insights with human creativity to build customer trust

The Human Factor Financial Marketing Forgot

In the rush to embrace artificial intelligence, financial institutions might be overlooking their most valuable asset: the human touch. With 25+ years in financial services marketing, I've witnessed firsthand the…

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Frustrated digital marketer navigating privacy laws and cookieless tracking challenges

Episode 5 – Cookieless and Privacy

Video Transcript Rokture Ramblings - Episode 5 - Cookieless and Privacy are Kiling Digital! Hello, everyone, and welcome to Rokture Ramblings, where I discuss digital marketing, marketing technology, and marketing operations…

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Frustrated financial marketing team reviewing underperforming digital campaign results

Episode 4 – Digital Does Not Work For Us!

Video Transcript Rokture Ramblings - Episode 4 - Digital Doesn't Work For Us! Hello, everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing…

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Digital marketing strategist comparing SEO and paid media performance for financial services campaign

Episode 3 – SEO or Paid Media?

Video Transcript Rokture Ramblings - Episode 3 - SEO or Paid Media? Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing operations…

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Financial institution website being managed on WordPress CMS dashboard by marketing professional

Episode 2 – WordPress as CMS

Video Transcript Rokture Ramblings - Episode 2 - Wordpress as a CMS Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and also marketing…

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