Numbers can fool you. They look solid but hide the truth. After 25+ years in marketing, I’ve watched countless businesses chase phantom ROI figures that lead them straight into the…
Small teams win big when they stop making the most common mistake I see in marketing. What is it? Trying to find the perfect fit for every single position and…
Strategic alignment sounds perfect on paper. But I’ve encountered numerous scenarios where rigid adherence to strategy caused organizations to miss valuable opportunities. When companies become too…
When most people think about AI in banking, they picture massive financial institutions with billion-dollar tech budgets. But that assumption gets it backward. Smaller financial institutions actually…
In today's fast-paced business world, the idea of a full-time executive sitting in a corner office is becoming as outdated as a fax machine. After years of status quo I'm…
In the rush to embrace artificial intelligence, financial institutions might be overlooking their most valuable asset: the human touch. With 25+ years in financial services marketing, I've witnessed firsthand the…
In my 25 years as a marketing veteran, I've witnessed countless innovations and technologies that have promised to revolutionize the industry. They all claim that they'll make our jobs easier…
I've lost count of how many times I've watched those in the financial services industry throw millions at the latest tech fad. Blockchain. AI. Big data. You name it, they've…
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Rokture Ramblings - Episode 5 - Cookieless and Privacy are Kiling Digital!
Hello, everyone, and welcome to Rokture Ramblings, where I discuss digital marketing, marketing technology, and marketing operations…
Video Transcript
Rokture Ramblings - Episode 4 - Digital Doesn't Work For Us!
Hello, everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing…
Video Transcript
Rokture Ramblings - Episode 3 - SEO or Paid Media?
Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing operations…
Video Transcript
Rokture Ramblings - Episode 2 - Wordpress as a CMS
Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and also marketing…