Rural banking is extremely fragmented. I’ve watched this fragmentation create a perfect storm. Small community banks can’t meet the digital expectations of their customers. They lack the resources…
Many smaller financial services institutions are committing slow financial suicide. They’re building top-heavy executive structures that strangle decision-making and drain resources.I’ve watched this…
USA Today lost 303,000 readers and 62% of its circulation between March 2020 and March 2021. The newspaper that once seemed untouchable became the worst performer among America’s top 25…
I've watched smaller financial institutions make the same costly mistake for over 25 years.
They buy "all-in-one" marketing platforms thinking they're solving everything. Instead, they end up changing their business…
Small financial institutions can now compete with giants in diverse markets. The rules have changed. What once required massive budgets and specialized agencies is now accessible to even the smallest…
Digital transformation projects fail at an alarming rate. The numbers tell a sobering story. Only 18% of executives believe their organization is strong and flexible enough to adapt to digital…
AI is changing how customers find information online. Instead of searching through websites, they now get immediate answers directly from AI engines. This fundamental shift means businesses must…
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Rokture Ramblings - Episode 15 - Digital or Branches?
Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing operations…
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Rokture Ramblings - Episode 14 - Email Marketing
Hello, everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing operations for…
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Rokture Ramblings - Episode 13 - Is Financial Education Worth It?
Hello everyone and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and…
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Rokture Ramblings - Episode 12 - Differentiation
Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing operations for the…
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Rokture Ramblings - Episode 11 - Help is on the Way
Hello everyone and welcome to Rokture Ramblings, where I discuss topics around digital
marketing, marketing technology, and…