Digital Growth Perspectives
Explore insights on digital growth, revenue strategy, customer experience, marketing, AI, and digital transformation for banks, credit unions, RIAs, trust companies, and specialty financial services organizations.
Leveraging Owned Media Assets for Growth Without Big Spending
A lot of businesses have a wealth of information sitting unused. Unfortunately, it’s often in formats that aren’t digestible from their prospect or client perspective. With today’s short attention…
The Marketing ROI Mirage
Numbers can fool you. They look solid but hide the truth. After 25+ years in marketing, I’ve watched countless businesses chase phantom ROI figures that lead them straight into the desert. The most…
Maximum Marketing Impact with Minimal Budget
Small teams win big when they stop making the most common mistake I see in marketing. What is it? Trying to find the perfect fit for every single position and function needed in a marketing…
The Strategic Misalignment Trap
Strategic alignment sounds perfect on paper. But I’ve encountered numerous scenarios where rigid adherence to strategy caused organizations to miss valuable opportunities. When companies become too…
AI Agility: Small Banks’ Unexpected Advantage
When most people think about AI in banking, they picture massive financial institutions with billion-dollar tech budgets. But that assumption gets it backward. Smaller financial institutions actually…
Are Fractionals the Missing Piece of the Puzzle?
In today’s fast-paced business world, the idea of a full-time executive sitting in a corner office is becoming as outdated as a
Rokture Ramblings
Episode 9 – Technology Not Necessary
Video Transcript Rokture Ramblings – Episode 9 – Technology Not Really Needed Hello everyone, and welcome to Rokture Ramblings, where I discuss
Episode 8 – Trust the Cloud
Video Transcript Rokture Ramblings – Episode 8 – Trust the Cloud Hello everyone and welcome to Rokture Ramblings where I discuss topics
Episode 7 – Control Groups and Testing
Video Transcript Rokture Ramblings – Episode 7 – Control Groups and Testing Hello everyone, and welcome to Rokture Ramblings, where I discuss
Episode 6 – Personalization
Video Transcript Rokture Ramblings – Episode 6 – What Can Personalization Do For You? Hello everyone, and welcome to Rockshore Ramblings, where
Episode 5 – Cookieless and Privacy
Video Transcript Rokture Ramblings – Episode 5 – Cookieless and Privacy are Kiling Digital! Hello, everyone, and welcome to Rokture Ramblings, where
Episode 4 – Digital Does Not Work For Us!
Video Transcript Rokture Ramblings – Episode 4 – Digital Doesn’t Work For Us! Hello, everyone, and welcome to Rokture Ramblings, where I