Digital Growth Perspectives
Explore insights on digital growth, revenue strategy, customer experience, marketing, AI, and digital transformation for banks, credit unions, RIAs, trust companies, and specialty financial services organizations.
Leveraging Owned Media Assets for Growth Without Big Spending
A lot of businesses have a wealth of information sitting unused. Unfortunately, it’s often in formats that aren’t digestible from their prospect or client perspective. With today’s short attention…
The Marketing ROI Mirage
Numbers can fool you. They look solid but hide the truth. After 25+ years in marketing, I’ve watched countless businesses chase phantom ROI figures that lead them straight into the desert. The most…
Maximum Marketing Impact with Minimal Budget
Small teams win big when they stop making the most common mistake I see in marketing. What is it? Trying to find the perfect fit for every single position and function needed in a marketing…
The Strategic Misalignment Trap
Strategic alignment sounds perfect on paper. But I’ve encountered numerous scenarios where rigid adherence to strategy caused organizations to miss valuable opportunities. When companies become too…
AI Agility: Small Banks’ Unexpected Advantage
When most people think about AI in banking, they picture massive financial institutions with billion-dollar tech budgets. But that assumption gets it backward. Smaller financial institutions actually…
Are Fractionals the Missing Piece of the Puzzle?
In today’s fast-paced business world, the idea of a full-time executive sitting in a corner office is becoming as outdated as a
Rokture Ramblings
Episode 15 – Branches and Digital
Video Transcript Rokture Ramblings – Episode 15 – Digital or Branches? Hello everyone, and welcome to Rokture Ramblings, where I discuss topics
Episode 14 – Email campaigns
Video Transcript Rokture Ramblings – Episode 14 – Email Marketing Hello, everyone, and welcome to Rokture Ramblings, where I discuss topics around
Episode 13 – Is Financial Education Worth It
Video Transcript Rokture Ramblings – Episode 13 – Is Financial Education Worth It? Hello everyone and welcome to Rokture Ramblings, where I
Episode 12 – Differentiation
Video Transcript Rokture Ramblings – Episode 12 – Differentiation Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital
Episode 11 – Help is on the Way
Video Transcript Rokture Ramblings – Episode 11 – Help is on the Way Hello everyone and welcome to Rokture Ramblings, where I
Episode 10 – Marketing is NOT the Golden Ticket
Video Transcript Rokture Ramblings – Episode 10 – Marketing Not the Golden Ticket Hello everyone, and welcome to Rokture Ramblings, where I