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Fernando Pena explains why strategy should guide technology decisions in financial institutions

Episode 9 – Technology Not Necessary

Video Transcript Rokture Ramblings - Episode 9 - Technology Not Really Needed Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital  marketing, marketing technology, and marketing…

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Fernando Pena explains how financial institutions can safely use cloud computing to improve marketing and operations

Episode 8 – Trust the Cloud

Video Transcript Rokture Ramblings - Episode 8 - Trust the Cloud Hello everyone and welcome to Rokture Ramblings where I discuss topics around digital marketing,  marketing technology, and marketing operations…

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Fernando Pena explains how financial institutions can use control groups and testing to optimize digital marketing strategies

Episode 7 – Control Groups and Testing

Video Transcript Rokture Ramblings - Episode 7 - Control Groups and Testing Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital  marketing, marketing technology, and marketing…

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Fernando Pena discussing how personalization enhances financial services marketing and digital customer experiences

Episode 6 – Personalization

Video Transcript Rokture Ramblings - Episode 6 - What Can Personalization Do For You? Hello everyone, and welcome to Rockshore Ramblings, where I discuss topics around digital marketing, marketing technology, and marketing…

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Small business owner using smart marketing strategies to grow with limited budget

Smart Marketing When Budgets Get Tight

When economic uncertainty looms, most businesses reach for the marketing budget scissors. We’ve seen this pattern repeatedly, and it’s one of the costliest mistakes small businesses make. The…

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