Digital Growth Perspectives
Explore insights on digital growth, revenue strategy, customer experience, marketing, AI, and digital transformation for banks, credit unions, RIAs, trust companies, and specialty financial services organizations.
The Middle Market Trap and Why Financial Institutions Need to Stop Playing Both Sides
I’ve spent 26 years watching mid-size financial institutions make the same mistake over and over again.They see what the big banks are doing with technology. They watch fintechs move at lightning…
When Growth Metrics Mislead Advisory Firms
The first thing most advisory firms show me is their website traffic. Year-over-year growth in visitors. Webinar registrations. Form submissions. There is
Why Smart Financial Companies Stop Paying for Clicks
I realized something was fundamentally broken when I watched the algorithms change again.After 25+ years in marketing across banks, consulting companies, and advertising agencies, I’ve seen every…
Why Most Businesses Think Relationship Banking Isn’t For Them
I’ve spent 25+ years in financial services marketing, and I keep seeing the same problem. Businesses believe relationship banking is reserved for high-net-worth clients. They think it’s some…
Why Banking Apps Keep Getting Worse
I watched a room full of bank executives discover their app was broken.The designers had spent months perfecting the interface. Every button was positioned exactly where they wanted it. Every feature…
Rural Banks Found Their Unlikely Digital Savior
Rural banking is extremely fragmented. I’ve watched this fragmentation create a perfect storm. Small community banks can’t meet the digital expectations of their customers. They lack the resources…
Rokture Ramblings
Episode 15 – Branches and Digital
Video Transcript Rokture Ramblings – Episode 15 – Digital or Branches? Hello everyone, and welcome to Rokture Ramblings, where I discuss topics
Episode 14 – Email campaigns
Video Transcript Rokture Ramblings – Episode 14 – Email Marketing Hello, everyone, and welcome to Rokture Ramblings, where I discuss topics around
Episode 13 – Is Financial Education Worth It
Video Transcript Rokture Ramblings – Episode 13 – Is Financial Education Worth It? Hello everyone and welcome to Rokture Ramblings, where I
Episode 12 – Differentiation
Video Transcript Rokture Ramblings – Episode 12 – Differentiation Hello everyone, and welcome to Rokture Ramblings, where I discuss topics around digital
Episode 11 – Help is on the Way
Video Transcript Rokture Ramblings – Episode 11 – Help is on the Way Hello everyone and welcome to Rokture Ramblings, where I
Episode 10 – Marketing is NOT the Golden Ticket
Video Transcript Rokture Ramblings – Episode 10 – Marketing Not the Golden Ticket Hello everyone, and welcome to Rokture Ramblings, where I